There is a lot of excitement this time of year around the holidays and the new year just a few days away. One question that many business owners start asking themselves now (if they weren’t already thinking about this a while ago) is: what are my goals for 2020 and what do I need to do in order to reach those goals?
Some people are going to be looking at 2020 and thinking they want to increase sales; grow their mailing list; do more for their communities – the list can go on and on, but the key takeaway is this – let’s look at what your main goals and priorities are for 2020 and write them down. Then, with each of those goals, let’s come up with 5-7 strategies you can use to meet those goals along with the resources you will need to complete the goal. The 5-7 strategies are necessary at the beginning because it allows you to pivot quickly to another strategy if the earlier one didn’t work.
Jennifer Glass Releases “It’s the Bottom Line That Matters” Helps Small Businesses Stop Losing Money on Marketing that Doesn’t Work
Jennifer R Glass releases new book; shows small business owners and entrepreneurs how to grow their business with smart marketing and strategies to grow.
Jennifer R Glass, CEO of Business Growth Strategies International, LLC recently released her new book, “It’s the Bottom Line That Matters: Quick Tips & Strategies You Can Use Right Now to Grow Your Business in The Next 12-Months” to help the millions of small businesses around the globe stop wasting money on marketing ideas that simply don’t work!
“So many small business owners think they have to keep throwing money away by spending it on marketing campaigns that show little to no return on the investment simply because that’s what every ‘guru’ is telling them to do,” says Jennifer Glass. “By knowing the right ways to market and showing the market-dominating position in the marketing efforts, small business owners quickly see how a few tweaks they make in their marketing efforts can result in tremendous gains, and often, without spending a cent on hard marketing tactics!
“By using the strategies in my book the right way, my clients have found that people are coming to them much more often, resulting in higher sales and profit margins. We look carefully at what they’re doing now, how they are doing it and what their messaging is conveying to clear things up – so whether we are looking at a joint venture strategy or an upsell/cross-sell/downsell opportunity and more, my clients know they’re operating in the right direction, and sometimes at no out-of-pocket expense! These same strategies are available in the book and are there for any small business owner to learn from and WITHOUT ANY PRIOR EXPERIENCE!”
“Know the ways to market & have a market-dominating position:
SMB owners can make a few tweaks in their marketing resulting in tremendous gains often without spending a cent on hard marketing tactics”
The ISBN for the book “It’s the Bottom Line That Matters” is 978-0578547992 and is available for purchase on Amazon or from any other seller by looking up the ISBN number. Bulk order requests for educational or promotional purchases of “It’s the Bottom Line That Matters: Quick Tips & Strategies You Can Use Right Now to Grow Your Business in The Next 12-Months” can be made by contacting Business Growth Strategies International at +1.201.645.0132 or by emailing firstname.lastname@example.org.
About Jennifer R Glass: Jennifer R Glass is CEO at Business Growth Strategies International, LLC (formerly Credit Cards, NJ). BGSI, through its various divisions – bgsipayments, bgsicoaching, www.bgsiacademy.com, bgsimarketing & www.ccnjhost.com – provides a robust and best-in-class solution for business owners looking to grow their business and revenues.
Ms. Glass is frequently asked to speak on numerous stages, including having been a three-time top college speaker, the Small Business Development Center – an organization providing consulting, training and other services to approximately one million small business owners and aspiring entrepreneurs each year and presents on topics such as “QUICKLY Get More SALES & REVENUES the EASY Way,” “The 3 Secrets to Getting More Customers,” “Optimize YOUR LinkedIn Profile to Maximize Your Revenues,” “The 9-Point Sales Process to Getting More Revenue,” and her keynote address “Does Success Equate to Happiness?”
Ms. Glass recently co-authored “Reach Your Greatness” with ABC’s “Secret Millionaire,” James Malinchak and has her book designed to help small business owners learn how to effectively get more clients without having to waste money on marketing that simply doesn’t work.
Because of the work Ms. Glass has done over the last 15+ years, she has been featured in numerous media outlets, including ABC, CBS, NBC & Fox, is recognized as a leader in business by more than 1,000 organizations, the Small Business Development Center, SCORE, several top global accounting firms, commercial and investment banks and was even named as a top woman in business leader by Acquisition International Magazine among other publications. You can check out a sampling of Jennifer R Glass’ recent interviews here. Ms. Glass is also highly sought after by business owners, entrepreneurs and professionals looking to increase their business via social media and other channels.
About Business Growth Strategies International, LLC: Business Growth Strategies International, LLC (BGSI) was formed in 2005 by Jennifer R Glass to help small business owners get the growth tools and strategies necessary to help them in today’s competitive business environment. Whether it is learning how to get more clients and revenues the easy way through the business growth coaching platform (BGSI Coaching & www.BGSIAcademy.com) or having an easier way to make getting paid hassle-free and allow for more solutions to get higher dollar sales via www.BGSIPayments.com, we’ve got the tools and know-how to make you stand out from the crowd and BE THE DESTINATION your clients need.
Find out more about BGSI at https://www.bgsillc.com or follow us on Facebook & Twitter at @bgsillc.
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.
We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.